Electrify NZ - Our Mission

Electrify.nz was started with one mission in mind – to rapidly grow the number of people around New Zealand using bikes. 

Founder Michael Tritt had been a regular cyclist and sustainability advocate for two decades when he tried an e-bike, realised that they were a game changer, and set up the first Electrify store in Central Auckland.

Electric bikes are getting people back on bikes in large numbers.  Commuters can now escape the traffic and arrive at work sweat-free.  People who haven’t ridden for years are now enjoying the growing number of recreational cycling opportunities that New Zealand offers. 

Electrify NZ have grown to become New Zealand’s nationwide electric bike specialists, establishing a warehouse and demo centre in Hamilton and new stores around the country in Dunedin, Tauranga and Auckland’s North Shore.

We provide honest advice, a selection of bikes from top international brands and free 24 hour test rides at all of our stores.  We pride ourselves on after-sales service and support. 

Electrify NZ doesn’t deal in low quality “Alibaba” bikes, but has a focus on high quality, European-designed products at reasonable prices.  Our bands Magnum, Bottecchia, Gepida and Stromer are among the best in their segments.

Whether you are after a commuter electric bike, a comfortable bike for the paths and trailers or a serious off-road mountain bike, we can help you out.

From right: Electrify directors Michael Tritt, Ron Minkhorst and James Munro with Tomi Viiala from Stromer

From right: Electrify directors Michael Tritt, Ron Minkhorst and James Munro with Tomi Viiala from Stromer

How does your test ride booking system work?

Just choose the bike you want to try, the day you want to try it and the store you want to collect the bike from, then you’ll be given options for booking time.

Does it cost anything to test ride a bike?

No, our demo rides are completely free. If, after trying the bike for up to 24 hours, you decide it’s not for you there is no obligation to pay anything.

Will you give me instructions on how to use it?

Yes, you’ll get a full briefing on how to use the bike, and we’ll supply a free helmet and lock if you need it.

What is an electric bike?

An electric bike is a power-assisted bicycle with an electric motor and battery built into the bike. You still pedal, steer, brake and change gears like you would on a regular bike but the extra power will let you go further and faster. They “flatten” every hill and turn every headwind into a tailwind, in other words taking the bits that aren’t fun out of cycling, leaving you with the enjoyable bits.

Is it cheating?

In the Tour de France, yes, but otherwise only to the extent that any form of mechanical assistance (including cycling) is “cheating” compared to walking. Humans have cleverly invented machines enabling them to get from A to B in a more timely, practical and convenient way. Unfortunately, some of these (fossil fuels driven vehicles, we’re looking at you) have contributed to other problems including air pollution, obesity, congestion and climate change. The electric bike may be the best form of transportation yet invented. Super energy efficient, pollution-free and usually faster at peak hour than a car or bus. You’ll still get exercise, but unlike a regular bike you won’t arrive hot and sweaty to work, requiring a shower (or being ostracised by your workmates).

Do you need a license?

No, in fact you can go anywhere that a regular bike is allowed to go – cycle paths, cycle lanes, rail trails and other shared paths – as long as your electric bike is rated not more than 300 watts of power. Under current law, more powerful e-bikes can’t be ridden on public roads (unless they are registered as “mopeds”.

How fast do they go?

Most electric bikes will have a motor that tops out at around 35km/h. The real speed advantage will come going up hills, where you will need to get used to passing those on non-electric bikes. E-bikes will also take off quicker from standing starts, allowing you to get away safely in front of traffic at the lights. They’re also great for merging with general traffic, allowing you to maintain a more consistent and safer speed when doing so.

How far do they go?

As long as you’re prepared to pedal there are no limits…but most e-bikes will quote a maximum “assisted” range. This can be anywhere from around 35km at the low end to 200km at the high end. Bear in mind that manufacturer’s maximum ranges usually assume a fairly optimal set of conditions. Still, the vast majority of electric bikes will have sufficient range for what 95% of people would do in a day. Battery capacity is measured in “amp hours”. 10 – 11 amp hours should take you around 50km, and larger batteries beyond that, although some bikes (especially mid-drives) may be more efficient.

How long do the batteries last?

Depending on the battery, they are usually good for somewhere between 500 and 2000 charge cycles before they deteriorate significantly. This is where it’s really important to ensure you’re dealing with a reputable supplier. $1500 e-bikes might seem like a bargain at the time, but battery failures on cheap products are relatively common. We get asked to repair said batteries and are usually not able to help as they are made specifically for the bike, which means the owner is usually lumbered with a very heavy “normal” bike. Buy from established brands that use Samsung, Sony or Panasonic cells and you’ll generally be OK.

Do the batteries charge while you’re riding?

Generally, no. The physics of a bike is very different to a car, and it’s usually not worth doing. When you get 50 – 100km by spending just 15c on electricity per charge, you’re talking unparalleled mileage, so nearly every electric bike just has a removable battery that you charge at the wall.

How long do batteries take to charge?

3 to 8 hours, depending on the amp hours of the battery and the charger.

How do you control the power of the bike?

There are generally two methods – pedal assist and throttle. Many bikes will have both. Different people have their own preferences. Some prefer the full manual control of a throttle, adding as much or as little power as you need in an instant. Others prefer the automation of pedal assistance – where you select an assistance level (usually 3 – 6 levels dependent on bike) and the bike detects when you’re pedalling and adds motor power to support you.